This infographic was created to communicate how thoughtful lighting design influences customer experience and retail success. The design combines data visualization, illustration, and brand storytelling to show how lighting impacts mood, confidence, and sales.
The layout follows Cree Lighting’s brand identity — clean lines, strong contrast, and professional color harmony — ensuring both readability and visual appeal. Infographic sections use a balance of statistics, icons, and human-focused imagery to keep the message relatable and informative.
Goal: Educate business owners and retail designers on the measurable benefits of quality lighting while positioning Cree Lighting as a leader in innovative, customer-focused solutions.
Outcome: A visually engaging and shareable marketing asset that strengthens brand credibility and inspires businesses to consider the impact of lighting on their customer experience.